How 狐狸 Monetizes its OTT and TV Everywhere Offerings

The bigger the operation, the more complex putting premium content online becomes. No one knows this better than 伦敦的标志, vice president of ad solutions for 狐狸 网络组, who spoke about over-the-top and online video ad challenges during a panel discussion at the recent 流媒体 West conference.

"We recently put our stuff on YouTube. We have an 'American Idol' channel on YouTube, and just for the North American rights to put our ads on that platform was extremely difficult, from a process discussion, technical integration, using their ad server or ours. Those kinds of discussions are complex and then you get down to the technical delivery and the operational discussions,伦敦说.

For those facing the same challenge of managing ad rights and creating a workable technical platform, London offered advice.

"The first and foremost is you've got to get the business side and then you really dig into the technical part of it. A lot of people probably in this room think, technically it's probably pretty straightforward, 但是测试一下, the various devices that are now out in the marketplace makes it very complicated,伦敦指出. "I think 'X Factor' on Roku is a similar situation. What does that look like? Similar conversations due to the partnership with Simon Cowell's production company as well as 免费的mantle makes it very interesting but also keeps a lot of challenges for us, but we attack them as they come."

For more on how programmers can monetize their OTT deployments, watch the panel discussion below.

ROUND TABLE: Over-the-Top, and Into Your Bank Account

This session focuses on how programmers and aggregators monetize TV Everywhere deployments. 随着更多的生活, linear broadcasts (and networks) are deployed on secondary screens, the need for ad insertion/ replacement models is emerging. What are the functional building blocks required to originate the signal and stream? How are the ad breaks recognized and marked- and what happens in order to repurpose the broadcast ads for these additional screens? This session explores the technical workflows, business requirements and rules, and "need to know" elements to help get a video ad deployment up and running.

主持人: 马特史密斯, VP, Technology, Chideo
发言人: 大卫亚当斯, VP, Corporate Development, Accedo
发言人: Sean Crawford, VP, Strategic Business Development, Adap.tv
发言人: 格雷格·菲尔波特， mDialog首席执行官
发言人: 伦敦的标志, VP, Ad Solutions, 狐狸 网络组

MLB All-Star Game to Be Streamed Live for First time: 狐狸 Sports

Don't miss any of the action from Minneapolis: The All-Star game will stream to browsers and apps for authenticated pay TV subscribers.

7月11日