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NAB 2016: 爱立信 Debuts MediaFirst Video Processing Suite

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At its NAB 2016 press conference, communications giant 爱立信 announced its MediaFirst Video Processing suite, the first product to emerge from its September 2015 acquisition of Envivio, which combined 爱立信's strengths in hardware compression with Envivio's software abilities.

The suite includes three elements: software-defined management for video processing operations that's able to span multiple platforms, advanced video encoding algorithms, and the ability to deploy on public clouds, 私有云, 定制平台.

Noting the need for modular and customizable platforms, Frost & Sullivan analyst Avi Rambhia says solutions like this one will help content owners and broadcasters evolve their systems for efficient and seamless video delivery.

爱立信 also announced the expansion of its Unified Delivery Network (UDN) ecosystem, 有12个成员. UDN is a global content distribution network that aggregates network capabilities and allows for improved over-the-top (OTT) delivery with last mile edge delivery, peering agreements that provide global reach, and rich data for personalized content and ad experiences. 爱立信 introduced UDN in February and the Mobile World Congress.

The new members are China Telecom, 中华电信, 杜比实验室, 远传电信, 全球电信, Mavshack, 派拉蒙电影公司, 新加坡电信, SK宽带, XL Axiata, Vubiquity, 和二十世纪福克斯. These join existing members Hutchison Global Communications, 澳洲电信, AIS, 沃达丰(Vodafone), Brightcove, DailyMotion网站, EchoStar, 豪华, LeTV, 和QuickPlay.

"UDN's disruptive business model has struck a chord with service and content providers that want more flexibility, 可见性, and control over the delivery of high-quality OTT services,Per Borgklint说, 爱立信's senior vice president and head of business unit support solutions. “爱立信, 与其合作伙伴一起, has successfully created a win-win content delivery play that drastically improves how a broad range of services are delivered to customers around the world."

最后, 爱立信 announced it is expanding its portfolio of video-on-demand and TV content discovery services to the U.S.美国、加拿大和澳大利亚. 已在欧洲上市, this portfolio includes over 10 million movies and TV show in 35 languages, 和1.700万张静态图像. The news follows 爱立信's acquisition of the U.S.-based TV metadata specialist FYI Television earlier this year.

"We believe that by combining 爱立信's capabilities and market leading position in Europe with FYI Television's U.S. 专业知识, we can offer our clients highly effective, 创新, and personalized content discovery solutions that will meet the growing demands of audiences worldwide,索尔说, 爱立信's head of broadcast and media services.

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