Are Global Sports Streaming Rights Shifting?
在竞争激烈、利润丰厚的体育流媒体授权和版权领域，是否正在发生结构性变化, 特别是在欧洲, 早期进入者在持续亏损的情况下还能保持多久? 首席执行官埃文•夏皮罗 ESHAP, discusses this topic with Ophelie Boucaud, Senior Analyst, Dataxis, in this clip from 流媒体连接 in November.
Shapiro begins by mentioning that 迪斯尼 未能将板球带入印度的流媒体市场，因为他们不了解那里的市场. He notes that in regions such as Europe, 中东, 和北非, 体育是一种公共服务媒体，人们习惯于观看比赛而不支付任何费用或看到广告, but he thinks t在这里 is going to be a shift. 他问布考德，她是否看到这些市场向付费体育节目的转变.
“It's already shifting in some markets,” she says. “以欧洲为例，体育版权在不同类型的因素中是分散的. 因此，不仅仅是公共服务广播公司，还有电信公司也在投资体育版权. So from their TV platforms, you have 天空, which has soccer rights in the UK and in other big markets. Canal + 在法国曾经是一个大演员，但他们实际上停止购买足球版权，因为价格. 所以电信公司非常投入，现在他们正在退出体育版权行业. You also have Pure Player on the OTT market. Amazon Prime also invested in soccer rights in France. They're also present across other Europe and the top five territories. 你有 DAZN, which is a really big actor in the German-speaking markets, 他们在整个地区和其他专门的服务领域以及较小的领土和较小的次区域也非常活跃. In MENA (Middle East 和北非), you have 拜因, which is one of the two biggest TV platforms in the region. They also launched a service right before the soccer World Cup named 托托因为他们拥有整个比赛的体育版权，所以获得了很大的吸引力. 所以这绝对是一个非常有趣的优质内容, 我们在体育运动中看到的是，它本身是不可持续的，因为转播权非常昂贵.”
夏皮罗说, “If you look at the United States, football is basically moving piece by piece to big tech: NFL Sunday ticket on YouTube, Thursday night football on Amazon. 甚至 孔雀 is going to have an exclusive playoff game in the first quarter next year. 苹果的 supposedly going to pay billions of dollars for 一级方程式赛车 在这里.他问布考德，她是否认为规模较小的付费电视流媒体有能力与科技巨头竞争.
“In the short term, likely not,” Boucaud says. “And that's why we've seen telcos going out of the market. 我们还看到，广播公司不一定能够跟上价格的上涨, 但体育版权非常特殊，因为它们与内容的真正价值完全脱节. 你从体育内容中赚钱的方式与版权价格完全无关. So usually it's leveraged as an incremental source of reach. You bring the fans on your platform and those will pay more. So you take your Revenue Per User (RPU) higher, 但最终, 它总是与连接性或其他类型的内容捆绑在一起. And players like DAZN really killed the market for the established players. So we used to have sports packages on 天空 that would be around 40 pounds. 现在你有了DAZN，你可以每月花15英镑订阅.”
Shapiro asks if DAZN is profitable, and Boucaud says that it’s not. “I just don't understand how they stay in business, to be blunt,” he says. “Just because they're spending all this money for sports rights. I can't imagine they're profitable. Someone's going to buy them at some point, right?”
“That’s the big question,” Boucaud says. “Not if, but rather when, exactly.”
看 完整的会议 from 流媒体连接 November 2023. We'll be back in person for 纽约流媒体 on May 20-22, 2024. 更多细节请点击这里.
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