仿射 Systems and TubeMogul Offer Media Buyers Total Visibility Into the Online Video Stream

仿射 Systems and TubeMogul Offer Media Buyers Total Visibility Into the Online Video Stream Partnership Significantly Increases Contextual Targeting Available for Real-Time Media Buying

加州旧金山(2011年8月9日)

仿射, a leading provider of contextual 针对 data for online video ad buying, today announced a partnership with TubeMogul, a brand-focused demand side platform for video advertising, to significantly increase the amount of online video classification available to media buyers. Clients of TubeMogul's platform can now leverage the 仿射 Contextual Targeting Platform to target brand-safe content categorized by 仿射's proprietary technology.

"As people begin to move away from traditional television programming and turn to online videos for entertainment, media buyers must also make the shift or risk losing crucial audience share,迈克·沙利文说。, 仿射系统公司的首席执行官兼联合创始人. "TubeMogul is enabling trading desks and 机构 to buy across billions of daily impressions, and 仿射's 针对 platform will help them gain additional insight into each video stream."

The partnership will increase 仿射's purview into a larger amount of online video content, enhancing their data and capabilities further. TubeMogul customers will have access to the 仿射 Contextual Targeting Platform, which accurately determines the content in videos and provides another 针对 layer by using in-depth categorization to allow them to see the exact video content they are running ads on. Coupled with TubeMogul's existing 针对 -- which spans audience segments, context (i.e. 网站、类别等.), 市级地理, demographics and much more -- media buyers have a wealth of tools at their disposal to reach their target audience.

"We've always been dedicated to giving media buyers complete control over exactly where their ads run and what audiences see them,艾米·理查兹说, TubeMogul的首席营销官. "Partnering with 仿射 is a natural fit, giving our clients another layer of safety."

对仿射 仿射 delivers the first and only contextual 针对 platform for online video advertising. 仿射's technology provides unparalleled, 队列的可见性, 给品牌, 机构, publishers and networks "TV-like" clarity and control over where ads appear. The company's broad partner network provides access to more than 85 percent of online video impressions. 仿射 is based in San Francisco and has multiple patents pending. The company is funded by Highland Capital Partners and Crosslink Capital. 欲了解更多信息，请访问 http://www.affinesystems.com.

关于TubeMogul TubeMogul is the only video marketing company built for branding. 通过整合实时媒体购买, 广告服务, 针对, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers.

The company only partners with premium and transparent inventory sources -- including direct publishers and private networks -- to deliver video to any audience, 任何格式, 在任何设备上. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed and who watched them. Using PlayTime for video advertising means never having to choose engagement and impact over reach.

除了广告, brand marketers can use TubeMogul's OneLoad video distribution to seed their content on multiple sites and the company's InPlay video analytics to measure and compare the performance of their owned, 付费和免费视频媒体.

成立于2006年, TubeMogul总部位于埃默里维尔, 在纽约有办事处的CA, 伦敦, 芝加哥和洛杉矶.